Stop Asking “What’s Your Biggest Challenge?" on Cold Calls

No One Wants a Cold Call Quiz

Bad cold calls feel like an interrogation.

🔍 “What’s your biggest challenge?”

🔍 “What’s keeping you up at night?”

🔍 “What are your top priorities this year?”

When prospects feel grilled, they shut down. But great cold calls? They feel like conversations.

So let’s dive into the 3 simple shifts that can turn cold calls into real conversations - and avoid the dreaded interrogation energy!

Pssst: Want to make your calls more relevant without spending hours researching?

👉 Check out ZoomInfo’s 2025 Virtual Summit

(I’ll be tuning in to hear more on how to use buyer intent to make cold calls more relevant and better timed 👀)

1. Give Cold Calls Structure

Asking a prospect to share their biggest challenge out of the blue is like putting them on the spot for a pop quiz.

Instead, give them two real challenges to react to

Cold Call Challenge Framing Template

Example for VP Sales